We were approached by a nationwide brand — the Myasomarket chain of stores.
Our task was not only to refresh the visual identity but also to rethink the brand perception. After all, Myasomarket is more than just meat. It’s about ready-made meals, flavorful sauces, aromatic marinades, and a variety of other products.
Our goal was to showcase this diversity and highlight the brand’s updated concept.
LOGo
In the logo, our designers retained the symbol from the previous version — fire. This element plays a key role, as it symbolizes both the cooking process and the warmth of a home hearth.
The logo consists of two words, separated not only by a graphic symbol but also by distinct typographic styles. The word «myaso» (which means meat) is crafted in hand-drawn lettering, preserving the organic feel of natural handwriting, while «market» is designed with a clean and structured typographic font. This approach harmoniously combines the emotional appeal of meat with the orderliness associated with a market.
In the visual identity, we kept the primary yellow color to maintain a connection with the previous branding. However, we expanded the palette by adding warm, appetizing tones that bring fresh accents and enhance the visual appeal.
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We also created a set of graphics that features meat products, culinary dishes, and other items available at Myasomarket. The graphics are characterized by organic, flowing shapes rather than strict geometric forms: they lack straight lines and sharp angles. These elements are versatile, allowing for various compositions or seamless patterns.
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For the store interiors, we adapted the lettering from the logo. It is complemented by playful phrases, typographic fonts, and branded graphics. These elements are applied as stickers on walls and shop windows, creating a vibrant and recognizable store image.
Founder & Creative Director — Igor Finashkin
Copywriter — Valeriia Artemenko
Head of Design — Daria Shabliienko
Designer — Kolya Sorokin
Art Director — Victoria Kryvynets
Motion Designer — Denis Kononenko
Account Manager — Valeriia Lytvynenko
Account Manager — Julia Marfich
Marketing Manager — Yevhenii Marchuk
Head of Myasomarket Format Group — Tetiana Kostyrina
Head of Retail Development Center — Oksana Mitskevych
Marketing Manager — Artem Arestarkhov
Head of Content Creation and Distribution Center — Anastasiia Lyvynets
Head of Design Management Department — Oleksii Pohoretskyi
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